I have clipped and pasted from a yahoo article that gives a summary of the current status of the negotiations are at this point.   If those 2 paragraphs are fairly accurate, it would appear that the NFL owners have been successful in:

• Creating a work stoppage that angered the fan base.
• Threatened the quality of the product in 2011.
• Will actually end up increasing their costs and the players' share of the revenue.  Even though they had a contract in place and there was no need to re-negotiate.
• Can they possibly look more stupid?  I mean we are talking about men who have literally made billions in business.

Excerpt from Yahoo Sports:

The key issue is how to divide revenues—the league took in about $9.3 billion last year. One person familiar with the owners’ proposal told the AP on Tuesday that the players’ share would approach the 50 percent the NFLPA has said it has received throughout the last decade. But the expense credits—about $1 billion last year—that the league takes off the top would disappear.

Also, there would no longer be "designated revenues" from which the players would share. Instead, the players would share from the entire pool of income, which both sides project will grow significantly over the course of a new CBA. If the players are taking 48 percent of a much higher revenue stream, for example, and there is not initial NFL deduction for operating expenses, the players still would receive far more money than they got under the previous agreement.