The new front office has shown that they are willing to break tradition on the business side of things, and today the Cleveland Browns officially announced that University Hospitals (UH) has replaced Cleveland Clinic as their official health care provider.
"We are extremely pleased to announce this partnership with University Hospitals," said Cleveland Browns President Alec Scheiner. "Health and safety are very important issues not only for our players but also for our staff. Our goal is to continually and aggressively look at how we can positively affect our organization. Through this medical partnership, we will further develop innovative and comprehensive programs that enhance athletic performance and wellness."
The agreement ends the Browns' 40-year partnership with Cleveland Clinic. The switch of providers had been known since the end of December, but not officially announced.
UH will also, "manage and provide urgent care to Browns fans at FirstEnergy Stadium and health and wellness programs for the Browns franchise and their families." The press release from the team adds that in a separate agreement, UH will become a sponsor of the Browns, an agreement that extends to 2024. As part of that investment, UH will receive extensive signage at the stadium and other advertising opportunities.