This offseason, the Cleveland Browns extended the contract of star cornerback Joe Haden, ensuring that he will stay with the team through the 2019 season. Now, Haden is taking the steps necessary to hopefully remain healthy and concussion-free. Haden has signed a multi-year endorsement agreement with Unequal® Technologies, the leading provider of customized, concealed sports protection.
According to a press release from the company, Haden will wear the Viper Girdle for hip, thigh, and tailbone protection, as well as the Unequal Gyro (retails for $79.95) in his helmet. Haden will appear in advertising campaigns at retail locations that sell Unequal's products, and he'll wear the advanced protection for training camp, preseason, and the regular season.
"I’m very selective in the products I associate with and am always looking out for the latest innovations in technology," said Haden. "Concussions are a serious issue in football today. With Unequal in my helmet and on my body, I’m wearing the best protective gear available and have the confidence to go out and compete at the highest level with less fear of injury. I want to do everything I can to be healthy when I leave the game, so I put Unequal in my helmet. No question."
There are other players in the NFL, including LB James Harrison and WR Larry Fitzgerald, who wear the helmet. Maybe that's why Harrison was always fine after he concussed one of our former receivers. The Gyro technology easily slides inside any hard-shell football helmet to provide additional impact protection. Per Unequal's website, "its padding combines Kevlar, the stronger-than-steel fiber used by the military and law enforcement; a shock-absorbing material called Acceleron; and a thin but powerful layer of ImpacShield plastic."
Maybe Haden can recommend the technology to a few of his teammates -- particularly our quarterbacks, who have been banged around quite a bit over the past few years.