According to Tom Withers of the Associated Press, the Cleveland Browns will not be raising season ticket prices for the 2018 season. This will make the Browns’ per-game tickets either the least- or second-to-least expensive in the NFL.
#Browns will not raise season-ticket prices following 0-16 season. Team is expected to rank 31st or 32nd in league for per game season ticket price in 2018.— Tom Withers (@twithersAP) February 26, 2018
Browns general manager John Dorsey broke the news to the team’s season-ticket holders in a recent letter he sent to them. The letter, via Cleveland.com, reads:
Dear Season Ticket Member,
It’s a great time to be a part of the Cleveland Browns organization. We are extremely excited about the future of our team, especially
with what we are relentlessly striving to create for you, our fans, on the field.
Throughout my time in the NFL as both a player and in player personnel, I have always had an extraordinary respect for the fans in Cleveland and their love of football. We are eager to bring success back to one of the NFL’s most iconic franchises and one of the league’s most passionate fan bases. We need to deliver results to you.
Over the last month, with the support of Dee and Jimmy Haslam, Head Coach Hue Jackson and I have been fortunate to assemble an experienced personnel and coaching staff that consists of individuals with a long history of success across the National Football League. We are confident that these additions will significantly help provide what Cleveland deserves.
While the work has already begun, we must and will continue to dedicate ourselves to fully evaluating every possible avenue to improve our roster and football team. We have several exceptional opportunities this offseason to achieve that goal--through the draft, owning five picks in the first two rounds including the No. 1 and No. 4 overall selections, and during free agency, where we are well positioned to
acquire some proven veteran players who will make many of our young, talented players and the entire team better on and off the field.
In 2018 and the years ahead, our goal is to create wins in every area possible each day so that we are ready to accomplish the only goal that matters - winning football games. This is the beginning, and it is time to provide the faithful football fans of Cleveland the winning environment they’ve long desired.
According to TicketCity.com, Browns single-game seats averaged $75 apiece for 2017, while according to Ticketmaster, available season-ticket packages currently top out at $2,700 for the 2018 season. While the Browns were smart to not make any increases to their ticket prices for the upcoming season, given their 0-16 finish to their 2017 campaign, there’s no doubt that fans would be willing to pay more in order to see a winning team take the field for eight games in 2018. Winning, per Dorsey, is “the only goal that matters,” but it’s also not hard to see how it—or the lack of it—can affect the team’s revenue streams as well.