The 24th annual NFLPA Rookie Premiere kicks off this week in Beverly Hills, CA from Thursday, May 17th to Saturday, May 20th. This year, there will be two players representing the Cleveland Browns: QB Baker Mayfield and RB Nick Chubb.
What is the event about?
Launched in 1994, NFLPA Rookie Premiere is unique across professional sports, providing partners with unmatched access to 40 of the NFL’s newest young stars at their first major business and marketing event following the NFL Draft. NFLPA Rookie Premiere is one of the most valuable opportunities, exclusively available to NFLPA partners, because it’s the first time for these partners to connect directly with professional football’s most promising and marketable young stars--all in one place—and build content and relationships that extend into the season and beyond.
Mayfield and Chubb will have the opportunity to model in uniform, sign trading cards, and take part in a couple of interviews. 40 rookies are expected to be at the event, and all of them will be from the offensive side of the ball except for one — somehow, DE Bradley Chubb sneaked into the group this year. Nonetheless, the favoritism toward offensive players helps explain why a player like CB Denzel Ward, the No. 4 overall pick, isn’t going. A full list of participants can be found here.
Phase 3 of the Browns’ offseason workouts begin May 22, so neither Mayfield nor Chubb will miss essential time in Berea. We’ll have another post this weekend with any pictures of Cleveland’s pair of offensive rookies at the event, so be on the lookout for that.