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Browns taking the leash off docuseries

Team will rebrand the popular Building the Browns into Unleashed starting this month.

NFL: New York Jets at Cleveland Browns Scott Galvin-USA TODAY Sports

The Cleveland Browns are rebranding their popular in-house docuseries to reflect a new stage in the growth of the franchise.

Unleashed will debut on March 21 in place of Building the Browns, which has showcased several behind-scenes-moments and profiled numerous players since it started airing in 2015, J.W. Johnson, the team’s executive vice president, announced on Thursday.

The rebranded series will consist of eight episodes that will run throughout the offseason. Each episode will be just eight- to 12-minutes long, shorter than those on Building the Browns, but still deliver an inside look at the team, Brent Rossi, senior vice president of marketing & media, told

“While our new docuseries Unleashed follows a very similar approach to storytelling, we have changed our method of producing and delivering the content with a focus on a shorter length, more timely features, in a quick paced and high-energy style.”

The first episode will feature assistant general manager and vice president of football operations Catherine Raîche at February’s NFL Scouting Combine in Indianapolis. Episodes will be available on the team’s YouTube channel, website and mobile app.

No word, yet, on if Dawgs By Nature will make a return to the program after being featured in a montage in an episode late in the 2020 season.